Springdale District TV Wins Eleventh Annual The Big Pitch Film Festival Advanced Division

LITTLE ROCK, Ark. (May 2, 2014) – Springdale District TV has been selected as the advanced division winner of the eleventh annual Big Pitch Film Festival.   Stamp Out Smoking (SOS) received more than 80 entries for the contest. The contest gave Arkansas students the opportunity to film, star in and produce their own TV commercials promoting a tobacco-free lifestyle.  This year’s theme, “Before and After: Looking Through the Lens of Time,” allowed students to use their creativity to face Big Tobacco and explore the damaging effects of tobacco use.

“The Big Pitch Film Festival is a great way for Arkansas students to challenge the tobacco industry by creating ads that counter market tobacco advertising targeting them,” Dr. Gary Wheeler, medical director of the Arkansas Department of Health Tobacco Prevention and Cessation Program, explained. “Engaging our youth in tobacco prevention and control efforts is vital. Without further effort, 69,000 children now under 18 and alive in Arkansas, will ultimately die prematurely from smoking.”

First-, second- and third-place winners were recognized in Beginner, Intermediate and Advanced categories for the following ads and corresponding schools:


  • 1st Place – Lakeside High School, “Sketch It Out”
  • 2nd Place – Bentonville High School, “Only One”
  • 3rd Place – Cave City High School, “John’s Story”


  • 1st Place – Springdale High School, “Unwanted Oxygen”
  • 2nd Place – Valley Springs High School, “Silent Smoker”
  • 3rd Place (tie) – Benton High School, “Fields of Grass”, Springdale High School, “Protect Your Loved Ones”


  • First-place:  Springdale District TV, “Smoka”
  • Second-place:  Springdale District TV, “Losses”
  • Third-place:  Har-Ber High School, “Memories from a Generation”

For the seventh consecutive year, SOS requested the help of Arkansans to select their favorite video entry through the “People’s Choice” Award.  Videos were approved by the Arkansas Department of Health and posted on bigpitchfilmfestival.com for voting until April 18. After receiving more than 900 votes, the public selected Washington Academy Charter School from Texarkana “WACS Bites the Dust” as the winner of the 2014 “People’s Choice” Award.

SOS hosted the fourth annual award show and screening event to recognize the participants’ hard work and to broadcast their commercials on the big screen.  Nearly 150 students and teachers attended the event held in Little Rock at Heifer International Village where additional awards were given for Best Actor, Best Actress, Best Editing, Best Representation of Topic, Best Behind the Scenes Use of Social Media, Best Use of Special Effects, and Rookie of the Year, awarded to a first-time participant school.  The following schools took home the awards:

  • Best Actor – Caddo Hills High School, “Pocket Tots”
  • Best Actress – Barton Junior High School, “Smoking Your Life Away”
  • Best Editing – Fayetteville High School, “Distractions”
  • Best Representation of Topic – Bigelow High School, “Smoking is a No Go”
  • Rookie of the Year – Ramay Junior High School, “Stay in the Game”
  • Best Use of Special Effects – Harrison High School, “Dream Killer”
  • Best Use of Behind the Scenes Social Media – Harrison High School, “Don’t Be a Statistic”